Page 96 - SLO Visitors Guide Fall 2025

96 FALL 2025 slovisitorsguide.com
Wine Tasting
(805) 237-1425
asuncionridge.com • 180 Bella Ranch Rd. (off of El Pomar)
Walk-ins welcomed!
Open Daily
Reservations recommended for larger parties.
Beyond the glass—family, terroir,
and the lasting vision of J. Lohr wines
If not for an elite group of
visionaries half a century ago,
Paso Robles may never have
become the universally recog-
nized wine region it is today.
Early luminaries like Gary Eberle,
Justin Baldwin, and Jerry Lohr
had a passion and the vision that
the Paso Robles area could pro-
duce world-class grapes and wine.
Today, that dream is a reality.
At J. Lohr, the original vision
of founder Jerry Lohr is now being
carried on by his three children,
Steve, Cynthia, and Lawrence.
J. Lohr Vineyards & Wines is a
remarkable family business, and a
visit here is more than just a tour
and a tasting— it's an experience
not to be missed. J. Lohr
is about more than
just producing
fine wines. It's
about fam-
ily, legacy,
heritage,
commu-
nity, and
genuine
pas-
sion and
respect for
the earth.
During
my wife's and
my recent visit to
J. Lohr, our host and
wine educator, Christine Wil-
liams, artfully wove the history of
the Lohr family, including Jerry
Lohr’s vision and background, his
accomplishments, and the road the
family is traveling on today. Chris-
tine’s passion and knowledge about
the company were evident. And
that she felt proud to be an integral
part of this family operation was
certainly apparent.
Well-deserved accolades
Celebrating its 50th anniver-
sary in 2024, this internationally
acclaimed company remains a
family-run operation in
every sense of the
word. Jerry and
three children
are engaged
in every
aspect
of the
business.
Noth-
ing gets
finalized
without a
Lohr family
member sign-
ing off on it.
The dedica-
tion and commitment
to producing excellent wine
from the ground up have paid
off in personal satisfaction and
professional achievements. J. Lohr,
a Certified California Sustainable
Vineyard and Winery, has earned
several winery of the year awards,
A family’s
dedication to
vision, legacy, and
community
The winery is about family, legacy, heritage, and community.