Page 96 - SLO Visitors Guide Fall-Holiday 2026

96 FALL / HOLIDAY 2026 slovisitorsguide.com
Wine Tasting
WALK-INS & RESERVATIONS WELCOME • FRI-SUN 11AM-5PM
1266 N. BETHEL RD., TEMPLETON , CA • (805) 434-0319
A bird’s eye view of the J. Lohr Paso Robles Wine Center on Airport Road.
Beyond the glass: family, terroir,
and vision at J. Lohr
If not for an elite group of
visionaries half a century ago,
Paso Robles may never have
become the universally recog-
nized wine region it is today.
Early luminaries like Gary Eberle,
Justin Baldwin, and Jerry Lohr
had a passion and the vision that
the Paso Robles area could pro-
duce world-class grapes and wine.
Today, that dream is a reality.
A family’s
dedication to
legacy and
community
about the company were evident.
And that she felt proud to be an
integral part of this family operation
was certainly apparent.
Well-deserved accolades
Celebrating its 50th anniversary
in 2024, this internationally ac-
claimed company remains a family-
run operation in every sense of the
word. Jerry and his three children
are engaged in every aspect of the
business. Nothing gets
finalized without
a Lohr family
member sign-
ing off on it.
The
dedica-
tion and
commit-
ment to
pro-
ducing
excellent
wine from
the ground
up have paid
off in personal
satisfaction and
professional achieve-
ments. J. Lohr, a Certified Cali-
fornia Sustainable Vineyard and
At J. Lohr, the original vision of
founder Jerry Lohr is now being car-
ried on by his three children, Steve,
Cynthia, and Lawrence. J. Lohr
Vineyards & Wines is a remarkable
family business, and a visit is more
than just a tour and a tasting; it's an
experience not to be missed. J. Lohr
is about more than just producing
fine wines. It's about family, legacy,
heritage, community, and genuine
respect for the earth.
During a recent
visit to J. Lohr, our
host and wine
educator,
Christine
Williams,
artfully
wove
together
the his-
tory of
the Lohr
family,
including
Jerry Lohr’s
vision and
background, his ac-
complishments, and the
road the family is traveling today.
Christine’s passion and knowledge