Edgy artistic winery keeps the wine flowing
Chronic Cellars, named for the “chronic” good grapes that make their wine, is known for their award-winning wines and eccentric branding. Chronic Cellars’ artistic and colorful labels make the wines easy to spot. Linocut-print art by Joe Kalionzes, a longtime friend of the owners, feature dressed to kill skeletons and Day of the Dead styled sugar skulls introducing quirky names like “Dead Nuts,” “Sofa King Bueno,” “Purple Paradise” and “Spritz & Giggles.”
Don’t be fooled by the lighthearted packaging. Chronic Cellars wines truly are award-winning. The few just mentioned: Chronic Cellars Dead Nuts Paso Robles 2017 Red; Chronic Cellars Purple Paradise Paso Robles 2017 Red; Chronic Cellars Sofa King Bueno Paso Robles 2017 Red; and Chronic Cellars Spritz & Giggles Grand Cuvee Brut, all received their most recent medals at the 2019 Decanter World Wine Awards.
The winery sources the grapes for Chronic Cellars wine from the best grape growers in Paso Robles, including its own vineyard. The area, known for its rustic zinfandel, and the cool nights and warm days make grapes very happy! Dynamic fruit tones of strawberry, cranberry, black raspberry and mulberry fuse with alluring vanilla and clove, all which can be discerned in Chronic Cellar wines.
Growing up in the influence of the family’s Peachy Canyon Winery, the founders, brothers Jake and Josh Beckett, worked every chore from washing out barrels to the bottling line, including managing vineyards. Somewhere along their adventures of working the family winery, college and world travel, the brothers decided it was time to test their skills on their own and the Chronic Legend became part of Paso Robles wine country history.
That was in 2004. Today the Chronic Cellars tasting room is headquarters for the Chronic Nation–fans and soon-to-be fans of Chronic Cellars wine.
Drop-in anytime the tasting room is open and join the Nation. Bring your dog, play pool, cornhole or horseshoes. Buy wearable Chronic Cellars art. Relax, have a good time and join the Chronic Connoisseurs wine club!
A tasting flight includes seven special blends. Local Vivant cheese boxes are available for a light meal. The staff makes sure everyone feels at home and is excited to introduce beginners to wine tasting.
Whether you choose your bottles of Chronic Cellars wine by taste or by the art, you will not be disappointed! Not only is the art mischievous and original, but every bottle of wine has also been crafted by winemaker Josh Beckett, using grape varietals like a spice drawer to create wines “with a super dose of adventure.”
The can-do Chronic Legend continues with the recent release of Chronic Cellars Sparkling and Chronic Cellars Rose in 375ml cans. A May 2019 article in “The Wine Spectator” describes cans as “one of the fastest-growing forms of alternative wine packaging on the market.”
Sold individually, each can holds approximately two and half glasses of wine, making them ideal to share and easy to take anywhere. The Chronic Cellars Sparkling and Rosé cans are available in California now and will be released in more markets in 2020.
Chronic Cellars has been part of the WX BRANDS portfolio since 2014. The Beckett family continues keeps their hands in the wine with Josh continuing as winemaker and Dawn Beckett as general manager.
Chronic Cellars is located at 2020 Nacimiento Lake Drive, Paso Robles. The tasting room is open daily from 10:30 a.m. to 5 p.m. Groups of six more, please call ahead for reservations. For more information visit chroniccellars.com or call (805) 217-7848.