Edgy artistic winery keeps the wine flowing
Chronic Cellars, given the name because of the “Chronic” good grapes used to make their wine, has become known for their red wine blends and eccentric branding. Colorful skeleton art, wall murals, and skater lifestyle possess the winery. Founded by Jake and Josh Beckett in 2008, the brothers have had a hand in the wine industry their entire lives.
Growing up with Peachy Canyon Winery in the family, the brothers decided it was time to create their own destiny, and co-founded Chronic Cellars. With the knowledge they gained through being in a wine-loving family, Jake and Josh knew what it would take to produce great wine, and to distribute it and create a successful, flourishing winery.
The brothers source the grapes from 19 different vineyards in the area, keeping their unique blends super local. The label art on each bottle variety is prominent and brightly illustrated, featuring clever and usually hilarious names, all made from hand-carved blocks by a childhood friend of the winemakers, Joe Kalionzes. One of their popular wines, Sofa King Bueno features a skeletal female figure against a bright blue background, inspired by Day of the Dead sugar skulls.
The area is known for its rustic zinfandel, and the cool nights and warm days make the grapes very happy! Dynamic fruit tones of strawberry, cranberry, black raspberry and mulberry fuse with alluring vanilla and clove, all which can be discerned in their wines.
On the west side of Paso Robles, the Chronic Cellar tasting room is situated directly across the street from where the wine is made, at the Peachy Canyon facility. Outside the building you’ll find a nice patio area, where dogs are welcomed with water, and families can play cornhole or horseshoes on the lawn area. The staff ensures that each visitor or group feels at home, and are treated like family while they visit. Many parts of the business are kept within the family, giving Chronic Cellars the intimate, comfortable vibe it’s famous for.
The laid back atmosphere in the tasting room serves up some scrumptious wines, and the flight is full of 7 special blends, that you can enjoy with a local Vivant cheese box. Sharing their smaller cases of wine at the tasting room, visitors get an insight into the “cult-like” following that has developed around the wines. The staff are excited about introducing beginners to wine tasting, and a whole new generation of people who’ve never been embraced at other wineries.
There is also a pool table inside, where people can sip and play, socialize and enjoy the surroundings. Each environment is set up for relaxation, whether it is outside on the patio, or inside, where colorful apparel in the gift shop makes for a fun shopping experience. The bar of Chronic Cellars is lined with their wines pasted in uncommon label designs, which draw in people with an eye for art. Not only is the art fun and spunky, the wine inside the bottles is made with hand-selected grapes for divine custom blends, showing talent in so many areas
of the winery.
For more information please visit www.chroniccellars.com Chronic Cellars is open Thurs. to Sun., 12-6 p.m 2020 Nacimiento Lake Drive, Paso Robles, CA 93446. (805) 237-7848.