Avila Couture brings high fashion to Avila Beach

Thursday, June 16th, 2011

AvilaCoutureA new addition to the thriving downtown Avila Beach business district opened April 1 at 425 1st Street, across from the Avila La Fonda Hotel and next door to Alapay Cellars tasting room.

Avila Couture Clothing Company, a unique and upscale boutique clothing store specializing in women’s fashions, is owned by Rebecca Remmenga—co-owner of Alapay Cellars.


Realizing a dream Rebecca has had for a number of years, the boutique has been elaborately decorated (yes, there are even pink chandeliers) and is carrying popular brands such as Juicy Couture, Free People, Level 99, BB Dakota, Gypsy 05, One Teaspoon, and Rebel Yell and apparel plus accessories.

“I’m really excited about opening the store!” says Rebecca. “The feedback has been really positive from day one.”  “We’re filling a niche that was missing in Avila Beach plus, you no longer have to drive to Santa Barbara for these wonderful clothing lines and brand names!”

Mrs. Remmenga is no stranger to the business and community service world; she was the former Sales Manager for a leading radio station in Fresno prior to settling in Avila Beach in 2001. Having met and married her husband Scott, the two of them have grown Alapay Cellars winery to its current case capacity of nearly 6000 cases annually.

In 2007, Rebecca was named one of the top 50 Women in Business on the Central Coast by the Pacific Coast Business Times magazine. In 2008, she was named one of the Top 20 under 40, by the SLO Tribune newspaper. Additionally, she played an important part in the extensive remodel of the Avila Community Center, serving as the Treasurer from 2003-2008.

The Avila Couture Clothing Company is open Monday thru Thursday from 10:30am-6:00pm, and Friday’s and Saturday’s from 10:30am to 7:00pm, closed on Sunday’s. New and exciting styles of clothing are coming in weekly, with the addition of sizes to accommodate the more full figured women.

Rebecca and her staff look forward to the upcoming busy summer season, serving both local residents and visitors alike with a fun and unique shopping experience.

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