GIVE Fitness Health Club is being brought to Atascadero under the umbrella of its parent company: Working to GIVE. Matthew Holguin started Working to GIVE when completing his MBA at Azusa Pacific University in 2005. It was his intention to create a company that was purpose driven rather than profit driven. As a result, the GIVE model pre-allocates all profits for the various businesses that currently operate under the Working to GIVE umbrella. 50% of GIVE profits are donated back into the communities in which GIVE businesses operate and the other 50% are reinvested back into the business in order to sustain the company’s growth pattern. It is GIVE’s mission to provide life in its fullness for 100 countries over the next 20 years – truly loving our neighbors as ourselves!